JSC Support Center

This support center in Orlando is meant to be an office and training space for JetBlue and JTP –formerly known as Vacations– crewmembers. However, we were careful not to brand the space with specific JetBlue Vacations branding, since it was transitioning to become JTP (JetBlue Travel Products).

We needed to marry both brands, the JetBlue parent brand and Vacations, without being too literal about it. Some of the Vacations icons and visual language were used to merge subtly with the rest of JetBlue's branding.

The wall across the entrance is a perfect example, by using the drop pin –the Vacations symbol– and then blending it subtly into a JetBlue pattern.