Marine Air Terminal

On December 8th of 2017, JetBlue Airlines temporarily moved into Terminal A, formerly used by Delta Airlines. The challenge was to transform this historic terminal into a space that would look part of JetBlue’s owned spaces, without stripping away its historical features.

Custom Pattern

Drawing upon all considerations, we created a pattern with aesthetic and directional function. Blues and greens from our color palette anchor the design and create a cool, bold atmosphere for departures.

There are many transition points on the way to a plane, and it becomes especially apparent in the Marine Air Terminal. Gradation can help ease these changes—from the historic rotunda, to check-in, though security and into the gate area. It is possible to maintain a common language—and move people through the space—while calling out some specific parts.

Phase 2 of the Renovation

To elevate the customer experience further, there was the need to solve congestion problems in both active and waiting spaces, pre and post-security. By December of 2018, JetBlue modernized the pre-security space with an expanded self-service lobby. The post-security area was also transformed into an attractive and comfortable space –with better options for dining– for Customers and Crewmembers to enjoy.

The Holdroom Experience

The holdroom was renovated to offer a better and enhanced customer experience; a renovated open space with more seating, and a better dining option for customers.

We decided to play with scale and enlarge the gate numbers, so that they are visible for all customers at any distance.

Arrivals Pattern

We decided to lighten the pattern in the arrival spaces to help customers differentiate between departures and arrivals in the terminal.