TD Garden JetBlue Activation

In 2019 the TD Garden went through a massive renovation and expansion project, led by the architectural firm, SCI Architects, and the construction firm, Gilbane Building Company.

JetBlue was involved in the renovation phase as a stakeholder, since it had a partnership with the Arena and an activated area on the second level with old campaign graphics, and the updates needed to be more evergreen to match the sleek transformation of the arena.

The points of access–entrances and escalators– were the main focus in regards to the North and South wall placements interacting with the traffic, as the audience was ingressing and egressing the second level of the stadium.

The second level was redesigned in partnership with the agency Dimensional Innovations.