Verizon Super Bowl LIV East Hotel Hospitality Activation

Activation created by the in-house Verizon team for the Super Bowl LIV event at the East Hotel in Miami with wayfinding, signage and supergraphic interventions at select locations in the 38th and 39th floors.

The intent for the wayfinding and other signage was to create a visually impactful system that would create awareness in visitors of Verizon 5G's presence and sponsorship of the event.