Walmart+ Membership Program Store Strategy
Developed an in-store strategy where customers were able to experience and understand the value of the program by making the benefits more visible on key placements and moments such as celebration rituals, visible claim offers and dedicated fuel lanes for members.
Ritual and celebration: Daily member perk.
Offer Shop: Discover and claim offers.
Fuel me up: Dedicated member fuel pump lanes.
3-Store Test
Lean into hard-hitting, proven savings messaging to drive awareness across high-impact touch points throughout the store shopping experience and encourage member sign-up.
Parking-lot signage strategy: Dedicated Walmart+ member parking areas behind store
Parking-lot signage strategy: Dedicated Walmart+ member parking areas in front of main entrance
Vestibule signage strategy: Banner with acquisition QR code and entrance signage with membership benefits
Dedicated Walmart+ Member checkout lane
Walmart Electric Charging Station
Worked in collaboration with the 3D Team to design new electric vehicle (EV) fast-charging station for Walmart's Leading the Charge Program. The company is looking to expand the electric vehicle charging network by installing stations at thousands of locations across the country.
EV Charging station at day time with multiple screens with playlist while in use
EV Charging station at night time with multiple screens with playlist while in use